Higher ed marketing teams coordinate across recruitment, brand, digital, and communications — often on lean teams and demanding timelines. As Asana's top Solutions Partner in North America, we build the connected systems that make that work sustainable.
Asana invited us to co-sponsor, share a booth, and represent them on an industry expert panel. Come find us to talk higher ed marketing operations and see what a connected system looks like in practice.
Session Info
Building a Seamless Student Experience Across Your University
Innovation Showcase – Tuesday, November 10, 3:10-4:00 PM MT
SUMMIT 2-3 (room subject to change; confirm in the Cvent app)
Higher ed marketing teams are expected to do more with less – supporting recruitment, brand, communications, and every department and program on campus, all while proving impact with lean staff and compressed timelines. Drawing on implementations across institutions, we’ll share what we consistently hear from higher ed marketing teams, then walk through the fundamental work management principles that help them move from reactive request queues to strategic partnership: a central source of truth, structured intake, work that’s visible to every stakeholder, and reporting leadership actually uses. Using Asana as our example, we’ll keep it practical – principles you can consider and act on right away. A panel discussion and Q&A follow.
Attendees will leave with practical approaches to:
Replacing email, Slack, and spreadsheet requests with structured intake and a single source of truth that surfaces the full pipeline from day one
Structuring work with clear stage, status, priority, and effort so bottlenecks and workload are visible before they become emergencies
Shifting from activity reporting to outcome reporting that defends the team’s value when budget conversations come around