The Collaborative Events
Connect with us IRL, celebrate our partners, and learn from our experts.
Asana Work Innovation Summit 2025 - New York, NY
Step into the future of work at a dynamic event for leaders and creators in IT, Marketing, and PMO. Explore how AI is reshaping business with insights from the Asana Work Innovation Lab, Asana’s research think tank and discover why agentic AI’s limiting factor isn't capability—it's collaboration. Learn how Asana helps power Human + AI teamwork for better business outcomes, and walk away with actionable strategies for leading in an AI-driven world.
PMI Global Summit 2025 - Phoenix, AZ
MORE, Together
When we share in our growth, we go beyond what’s possible.
The Project Management Insitute (PMI) Global Summit, the largest in-person event of the year for Project Professionals and the ultimate destination to activate the power of delivering project success—together.
Asana on Tour 2025 - Washington, DC
We are excited to bring Asana on Tour to Washington DC as sponsors and presenters! Attendees will benefit from:
Hands-on training with special focus on AI in the workplace
Product updates straight from the Asana team and feature demos
Customer speakers sharing real best practices and practical strategies
A presentation from The Collaborative focused on how we use Asana to maximize productivity within our own team
Networking and great conversations
Registration link coming soon!
Asana on Tour 2025 - Minneapolis, MN
We had an amazing time attending Asana on Tour in Minneapolis as sponsors and presenters! Highlights from the day included:
Hands-on training with special focus on AI in the workplace
Product updates straight from the Asana team and feature demos
Customer speakers sharing real best practices and practical strategies
Our presentation focused on how we use Asana to maximize productivity within our own team
Networking and great conversations
HubSpot INBOUND 2025 San Fransisco, CA
Enjoyed our first INBOUND experience!
Some key things we took away:
- Building pricing calculators - More transparency on costs upfront to help our clients think about engagement options in the context of budget 💰
- AEO pivot - Answer Engine Optimization isn't just the most popular phrase on LinkedIn. It's how people are actually finding information 🔍
- Personalized video and marketing - Tools are finally catching up to let us scale genuine connection instead of generic outreach 🎥
- New features for sales, marketing, and operations that will enhance how we implement HubSpot and reduce workload. Our current best practices around work management will definitely be amplified by HubSpot and its integrations with Asana . ↔️
Asana Seller Experience Chicago
This in-person event was built to strengthen how we sell, collaborate, and partner—while giving direct access to product insights, methodology deep dives, and strategies.
Asana Sales Kick-Off (SKO) 2025
We attended Asana’s Sales Kick-Off (SKO) as both sponsors and presenters, sharing our Insights on Co-Selling and Retention and hosting a panel with Asana staff. It was a great opportunity for productive conversations, sharing ideas, and celebrating all the work we’re doing together.
The Collaborative - Team Offsite 2025
Our chance to get together as a team for great discussions, team bonding, and amazing food. We covered company growth goals and the continued evolution of our business.
Asana APAC Region Partner Webinars
We created and delivery of webinars designed to empower the APAC region partners to build services motions. Topics included:
Structuring Services & Best Practices
Sales Approach & Positioning
Services Delivery & Best Practices
Asana Work Innovation Summit 2024 - New York, NY
Asana’s Work Innovation Summit 2024 was a gathering for customers to learn about the future of work, Asana AI, and collaboration. Key themes included:
The Future of Work: The new era of work and how AI is transforming daily operations.
Collaboration Challenges: Addressed the "taxes" that hinder productivity, such as the connectivity, velocity, resilience, and capacity taxes.
Asana AI: Showed how Asana's AI capabilities can enhance strategic planning and workflow optimization.
The Collaborative was thrilled to be a Silver Sponsor.