We were proud to sponsor Forrester B2B Summit 2026 alongside our partner Asana — and we took the stage to share practical, field-tested approaches to scaling execution across teams. Over four days in Phoenix, we connected with peers inside complex organizations, heard real challenges on the floor, and left energized about the work ahead.
Session Info
Real-World Asana: Scale Impact, Evolve Your Team
Spotlight Theater / Tuesday, April 28 at 11:20 AM
We shared proven strategies from years of real-world Asana implementation across complex organizations — and the conversations in the room made it clear the timing was right. Attendees left with advanced, field-tested approaches to:
Structure and standardize work across teams with a single source of truth, repeatable processes, and scalable templates
Automate and scale with AI using workflows, AI Studio, and AI Teammates to replace repetitive manual work
Measure and gain real visibility into workload, capacity, and effort across teams — no data entry required
From the Floor
The summit's theme, "Hello, GTM Singularity," said the quiet part loud: SEO is being disrupted and LLMs are reshaping how brands get found. The conversations we had at booth 112 reflected exactly this. Teams are eager to be nimble and responsive — they just need the right structure, visibility, and tools to do it.
The challenge we kept hearing: AI is adding speed, but it's also adding noise. More campaigns, more stakeholders, more tools — and still no clear answer to who's doing what by when, or how any of it ladders up to the goals leadership set. The Asana workflows we build change that. Shared goals, full visibility, no silos, and no one chasing status updates.
Hosted by
Cory Wilson (CEO) and Alaïa Giglio (Lead Consultant) are from The Collaborative, Asana's top Solutions Partner in North America. Their team replaces scattered tools and manual processes with structured, scalable systems that support how teams actually operate, so people can focus on their most important work.