We streamlined workflows for an advocacy group, so they can create impactful campaigns.
American Jewish Committee — New York, ny
The American Jewish Committee (AJC) sought to enhance efficiency within their Marketing and Communications teams by implementing Asana. Faced with numerous requests originating from decentralized channels like WhatsApp and email, AJC needed a structured approach to manage their workflows effectively.
100%
Marketing team onboarded and Trained
3
communications tools consolidated into Asana
⏷ 95%
Reduction in Response time for graphics requests
“This has been the single-best consulting experience we’ve ever had!”
Goals
Create an automated workflow to efficiently receive and triage diverse graphics requests, enhance tracking, and manage due dates.
Provide change management assistance to showcase Asana's benefits across the organization.
Offer comprehensive training and support to ensure a smooth transition for the MarComm teams.
Solutions
Developed user-friendly project templates for media relations, podcast production, video projects, and graphics requests to streamline workflows.
Set up automations within custom Asana projects to route graphics requests through the production process efficiently.
Conducted training sessions to empower the team with Asana's capabilities, fostering greater confidence for consistent usage.
Results
Increased efficiency in graphics and campaign project workflows.
Minimized reliance on disparate communication channels, enabling clearer task management.
The MarComm team reported greater satisfaction with their processes, paving the way for smoother collaboration on high-priority campaigns.
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