Better Together: A Winning Partnership with Asana
Our time at Asana’s Sales Kickoff (SKO) 2025 in San Diego reinforced a simple but powerful truth: we’re better together. When Asana, its customers, and expert partners align, everyone wins—driving greater efficiency, growth, and long-term success.
We were honored to be part of this milestone event, as it was the first time partners were invited to participate. We had the opportunity to sponsor the event itself and lead a special session on our Insights to Co-selling and Retention featuring a panel of Asana Account Executives. We also took part in enablement exercises and joined a fireside chat to help close out the week. It was an incredible experience to collaborate with Asana’s team, share insights, and strengthen our shared commitment to customer success.
Partners Bring Perspective
At our SKO session "Insights on Co-Selling & Retention,” our CEO, Cory Wilson, sat down with our longtime partners, Asana AE’s, Semi Williams and Innae Park to discuss how working together makes for optimal customer outcomes. One way we discussed coming together is early on in the conversations with a customer. As a trusted third-party, we bring objectivity, real-world experience, and hands-on knowledge to sales conversations. This builds customer confidence, accelerates decision-making, and ensures success beyond their initial adoption.
Services Unlock Value
We explored how combining Asana with expert services accelerates success. When teams invest in both, they achieve a faster return on investment, stronger alignment, and greater focus on high-impact work. Our role as a partner is to bridge the gap between purchasing the tool and realizing its full potential—translating strategy into execution and ensuring teams maximize their investment. With the right support, customers see measurable improvements across every metric and can expand their Asana usage with confidence.
Adoption is a Continuous Journey
Adopting Asana isn’t a one-time event—it’s an evolving process. We meet customers where they are, guiding them through incremental improvements to help them scale their success with Asana in a sustainable way. As their teams and priorities evolve, so does their Asana usage—scaling in step with their own evolution. This ongoing approach encourages long-term impact, retention, and continuous growth.
Looking Ahead
The energy and insights from SKO 2025 don’t end here. We’re more committed than ever to deepening our partnership with Asana and helping organizations unlock efficiency, drive engagement, and realize even greater value. As we continue to collaborate, innovate, and support our shared customers, we look forward to building on this momentum—together. If you’re ready to maximize your Asana investment and ensure lasting success, let’s connect.
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