We hit a hole in one by streamlining all marketing operations into one platform.
Daytona Beach, FL
The Ladies Professional Golf Association (LPGA) asked us to unite their marketing and tournament operations in one platform. So we teed up Asana and facilitated their transition from yesterday's spreadsheets and calendars to a unified, scaleable, and transparent work management system. Now they're able to truly plan in advance, deliver on high-end sponsorships, navigate team workload, and manage dozens of external contractors.
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Streamlined Workflows
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Full Transparency
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Accurate WorkloadS
Goals
To fully leverage Asana’s advanced functionalities across all teams.
To consolidate communication within Asana, minimizing email reliance.
To transition project management in-house, reducing dependency on freelancers.
Solutions
We developed shared, deadline-driven project templates and portfolios, especially for the Tournaments and Partnerships teams, to centralize and standardize project management.
We provided tailored training and support, allowing teams to adopt advanced Asana features like cross-departmental custom fields, task dependencies, forms, and advanced rule building.
We linked key team projects to an Asana-based calendar, improving cross-team collaboration and reducing communication silos.
Results
Teams can now fully utilize Asana’s advanced features, leading to streamlined processes and enhanced accountability.
The number of emails and Teams messages was significantly reduced, with most communication now occurring within Asana.
Workflows are now also optimized to leverage Asana's PageProof integration, increasing clarity and quality of feedback on creative assets.
Hire The Collaborative to plan, implement, and improve your systems and workflows ☀️
Our team loves systems and process challenges. We help refine workflows, train you on best practices, and implement new apps. Connect with us to learn more!
